Image courtesy of Ben Sutherland. We all understand that organizing an Olympic games is a monumental task, rife with unique challenges. But one of those unique challenges probably wasn't high on the London Olympic Committee's threat radar: social media. But the medium has proven to be a big issue since the Games began last Friday. …
Image courtesy of J. Reed. Not a good week for US fast food chain Chick-Fil-A. After the company's President, Dan Kathy, made comments about being against gay marriage, he probably didn't anticipate the drubbing his company would take on the Internet. The Chick-Fil-A Facebook Page has since been hammered by those offended by Cathy's remarks, …
When the 2012 Presidential election is over, there will be books written about the technology being deployed by both sides. But one of the fascinating aspects is the online advertising space, particularly YouTube. The spots can be designed, cut and deployed in hours, not days or weeks. And as the election race heats up, we …
Image courtesy of the Huffington Post. If you're like me, you may have already received an email or spotted a shocked tweet or Facebook post about Shell's social media fail. On first glance, it looks like the Arctic Ready website was a crowdsourcing experiment gone completely off the rails. Except it isn't real. It was …
There is no doubt that the popularity of sites like Reddit, the Cheezburger network (home to LOLCats and Failblog), Tumblr and other humour sites have been noticed by communicators. One medium in particular, the Internet meme, seems to have invaded the US electoral conversation. Notable figure Congressman Paul Ryan already has a meme, which House Minority …
Ask any social media guru and they will tell you that video is a crucial component to any social media strategy. It is a familiar medium that is easily accessible and can tell a compelling story or send a powerful emotional message in 30 seconds. It also costs substantially less now to create a web …
