There is a current trend by administrators of Facebook Pages to condemn Facebook for limiting the reach of their Page content on the platform. They have even dubbed it “the reachpocalypse” and some have openly questioned whether Facebook is worth using at all as a communications tool.
Are you using hashtags as part of your communication efforts? If not, new research shows that you may want to consider adding them to the mix. For those who are not familiar with hashtags, they are a word or phrase (on social media sites such as Twitter) preceded by a hash or pound sign (#)
I recently met with a sitting Member of Parliament (who shall remain nameless) to discuss his social media operations. The MP in question wanted me to provide some advice to him and his staff on how best to engage their local constituents in the online space. While I will list out the advice I offered
As reported in the Wall Street Journal this week, a report from analytics company Twopcharts states that only 44 percent of Twitter users have ever sent out a tweet.
This week, a major security bug called “Heartbleed” was revealed. It is being called “one of the biggest security threats the Internet has ever seen” and has affected many of the biggest sites on the web. Here is a quick summary of what Heartbleed is all about and what you can do to protect yourself.
Social Media + Mobilization from Grassroots Online
People do a lot of silly things on the Internet to celebrate April Fools Day each year. In fact, we here at Grassroots Online do not launch anything into the world on April 1st, lest the product in question gets mixed up with all of the other madness that pops up online. The tech industry
Every year, comScore releases their “Digital Future In Focus” report to offer some insight into how Canadians spend their time on the Internet. The 2014 edition can be found here and I recommend it as required reading for anyone who wanted to better understand how Canadians behave in the digital space and what the wider