If your organization or campaign runs a Facebook Page, it looks like the only way to reach your audience is to pay for ads. The truth around how much of your audience can be reached organically (through just posting the content, likes, comments and shares) has been a topic of substantial debate amongst page administrators, …
Twitter users can expect to see a few new changes on their feeds, which provide more options for regular users of the microblogging platform. Earlier this week, Twitter announced that users can now post up to four photos in each Tweet. In addition, the new changes will allow users to tag up to 10 other …
Over the past few years, I’ve been talking about video and using it effectively to drive people to do things on the web. I’ve never found anything extremely interesting that drives me to do something using video, well not as interesting as what I’m about to write about in this post. This week as usual …
If your video looks like this one, you need to throw it in the trash bin and start again.
The real lesson from the Obama victories is that the familiar face of a local volunteer at a door or on a phone will pay back all the investment made on it. It just takes a decision to invest in that important natural resource.
In our recent episode of RootsCast, our weekly video podcast, a POLITICO article on a recent social media panel at the 2014 CPAC conference was discussed. Specifically, what advice both Facebook and Twitter were giving to GOP candidates and campaigns in order to increase engagement and (hopefully) voter support. One of the examples given by …
I read with interest a post by my email client of choice, Campaign Monitor, who published some figures after conducting an analysis of 2.2 million emails sent by clients from a variety of industries and countries. Anyone who spends the time to crafting emails to send to a target audience – from newsletters to fundraising …
