As we get closer to municipal elections, I see more and more candidates jumping on Twitter to start conversations – and that’s awesome. I think it’s great that candidates are finally recognizing that they need to have those conversations online and reach a broader base of voters. What’s not so awesome is when candidates create […]
Everyone in the political space knows how hard it is to raise money. This week, I read an interesting article in TechVibes about how more and more non-profits are turning towards crowdfunding, as more traditional donation campaigns see declining results: “Internet-facilitated fundraising methods, such as crowdsourcing, allow people to raise money for niche causes that
I was interested to read a case study from social media monitoring giant HootSuite which details their work with The Rockefeller Foundation, a non-profit organization whose focus is “to promote the well-being of humanity throughout the world…[by] advancing inclusive economies that expand opportunities for more broadly shared prosperity.” Hootsuite worked with them on promoting their
Twitter makes it easy to communicate with others. When someone mentions you in a tweet, with a click of one button, you can reply to that individual right from your phone. Unfortunately, many elected officials and other representatives in the online political space do not take advantage of this simple feature. A perfect example of
The World Cup, which gets underway this week, will dominate headlines for the next four weeks. So, it is natural that those vying for the public’s vote will try to stay relevant by associating themselves with this massive global event. Not a bad strategy. The challenge, of course, is doing so in a way that
Today is Election Day in Ontario, so it gives me a chance to assess the digital campaigns for all three of the major parties. Mark and I plan to discuss each campaign in greater detail on next week’s RootsCast, but I wanted to offer my general thoughts before the votes are cast. What I can
Anyone in current affairs is familiar with the newspaper industry. Specifically, their struggle with maintaining their audience in an increasingly digital world. One of the giants of that industry, the New York Times, is no different. However, we don’t often get a deep look inside that struggle to recalibrate to thrive on the Internet. But
Every year, Mary Meeker of Kleiner Perkins Caufield issues a report that outlines some of the wider trends on the Internet. The report offers a lot of insight into what is shaping the online space and how the future will look.