AGency resources at startup speed

Grassroots Online is your one-stop shop for all creative assets your campaign may need. We do everything through a public affairs lens—with an emphasis on impact and action.
Our Approach

STRATEGY

Always bring value

We start by asking strategic questions and understanding what your objectives are. Then we build an informed plan that serves those goals and maximizes impact.

Campaign Design + Planning

A successful campaign will strictly identify strategic goals and build out a plan to achieve those goals.  We have decades of experience managing advocacy campaigns and can help you build out a critical path to success.   

Campaign Design + Planning

Audience Identification

Your target audience is roughly defined. But to maximize results targeting needs to be as specific as possible, with specific content for specific users. Our team leverages public user data to define who your audience is and what they are going to care about.    

Audience Identification

Project Management

Execution is everything.  The team at Grassroots Online has a depth of experience executing successful campaigns on-time and on-budget.  We will work with you to develop a critical path, complete with key milestones and deliverables. 

Project Management

Campaign Optimization

No matter how much planning you do, a plan will usually need adjusting once it has gone live; it is an iterative process.  Audiences can and do respond to content in predictable ways, but many times they don't.  We build in regular check-ins to review and analyze data to understand what is working and what is not, optimizing accordingly.    

Campaign Optimization

Analytics + Reporting

Data is an important part of your campaign, especially in the digital space.  It helps to inform decision-making and track progress.   We always start with a data-centric approach, tracking all actions and activities and providing that data to you in real time.    

Analytics + Reporting

ACTIVATION

WORRY-FREE MOBILIZATION

Our tools are informed by our 20+ years of campaign experience in Canada. We make it fast and easy to deploy and manage a robust advocacy campaign so you can see real results.

Email Your Elected Officials

Campaignr Randomizer DemoEmail remains the workhorse of digital communications and is table stakes for any advocacy campaign.  Our flagship mobilization tool Campaignr easily matches your supporters with their local politicians, making it easy for them to be a local advocate for your issue.  Click here to learn more about Campaignr.

Email Your Elected Officials

Click To Call

Email is crucial, but when your supporters call their local representative, it has a huge impact.  All your supporters need is a mobile or landline phone number and our system will call them and automatically patch them through to their local representative.   Get a demo and learn about all of our tools here.

Click To Call

Activist Dashboard

When your supporters become champions on your behalf, it has a huge impact.  Our activist dashboard creates one central hub for your supporters to be assigned various tasks and activities to promote your campaign and your central issues.  Take the guess work out of driving your supporters up the engagement ladder with this powerful platform.  Get a demo and learn about all of our tools here.

Activist Dashboard

Submit Your Story

Your supporters have a unique story to tell and nothing is more perful then real people talking about how an issue impacts them personally, either negatively or positively. Our tools make it easy for your supporters to submit written text, photos and/or video stories to communicate their personal perspective and add depth to your efforts. Get a demo and learn about all of our tools here.

Submit Your Story

Our award-winning design team and creatives with proficiency across multiple fields, specializations and platforms are the reason many clients continue to work with us again and again.

DESIGN

Content with impact

The look and feel of your campaign sets the tone for everything. The right colours, fonts and images can speak volumes before visitors read one word.

Branding + Logos

 

On the Internet, you have nine seconds to make an impression. Your design choices can have a huge impact on how your audience responds. Grassroots Online has a team of creative experts that can provide everything you need, from logos to websites, all in one place. 

Branding + Logos

Infographics

Information is powerful, but in the digital space data that is presented visually is even more compelling. We are experts in taking complex information and distilling to down to one or two key points that are easily consumed. We combine this with beautiful design to create content that’s clickable, digestible, and shareable.

Infographics

Website Design

You website often serves as the primary hub for your campaign.  Grassroots Online has designed, built and managed dozens of websites of varying size and complexity.  We are with you every step of the design process, soliciting feedback and incorporating it into the final product.   

Website Design

Email Templates

If you want to get your audience to open your emails, text is only one part of  the solution.  Care must be given to how the email looks within all email clients, from Outlook to Gmail.  We design branded email templates that create visual links back to your campaign and present information in a way that is clear and easy to read.  

Email Templates

COMMUNICATION

your message matters

No matter how you communicate with your audience, we do it with action in mind. We craft copy that captures attention and gets results.

Social Media Channels

Different digital platforms have their own dialect.  It is important that your copy is tailored to the particular medium it appears on.  Whether it is a Facebook post or IGTV video, we write copy that performs everywhere.     

Social Media Channels

Copywriting

Effective copy can drive action and results.  Creating quality copy takes time.  Our staff writers can take your key messages and quickly turn it into web copy, letters and social posts that audiences respond to.   

Copywriting

Social Video

If an image is worth a thousand words, video has an even greater impact.  Canada in particular is one of the largest consumers of online video, so your campaign needs to convey information with video.  Social video in particular has its own set of best practices that our team can use to make sure your videos are viewed and shared.    

Social Video

Email Campaigns

Email is still king.  It continues to enjoy high engagement with audiences across sectors and demographics.  But your emails still need a strategic approach to copywriting, delivery and optimization.  We can design and manage email campaigns that deliver.  

Email Campaigns

Community Engagement

Digital communications are a two-way street.  The community will respond both positively and negatively to your posts and updates.  Our team works with you to monitor and triage community engagement to turn responses into opportunities to deepen relationships with your target audience. 

Community Engagement

Targeted Advertising

Digital advertising is a powerful tool that can be used to increase the reach of your campaign and drive awareness.  Grassroots Online has run ad campaigns of all budgets, from $2,000 to $200,000.  We use research and message testing to refine all of our campaigns and optimize for results.    

Targeted Advertising

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