Lack Of Tech Prowess Is A Symptom Of A Wider Problem
Being fluent in the same experiences and norms that voters hold isn’t a cute political tactic.
trends
Go Where The Fish Are
A much greater number are using their smartphones to access existing social networks such as Twitter, Facebook, Google+ and various online news sites to keep informed on election news.
Optimize Your Campaign For Curation
Curation is a strong trend on the Internet right now. Rather than producing original content, individuals are curating and sharing content from a variety of sources. Evidence of this trend can be found within the explosive referral stats of social networks like Facebook and Twitter and new sites designed with curation in mind like Tumblr, …
Pinterest As A Campaign Tool?
You can’t go anywhere online without hearing about Pinterest. On buzz alone, the new hit on the block is red hot. It hit over 10 million visitors faster than any other social network or website) before it. Yours truly is around as well. And some users are finding that referral traffic to blogs and websites …
Opportunities and Challenges with New Facebook Page Format
Originally published for our weekly newsletter. Click here to subscribe. The huge news out of Facebook this week is that the social network will be revamping their Pages to conform to the Timeline format that began rolling out to personal profiles back in September. Pages can move over to the Timeline format now, but …
Opportunities and Challenges with New Facebook Page Format Read More »
Your Real Opponent: Fun
I read in the Globe and Mail recently about a Pew Research study which confirms what most folks in the online advocacy and marketing works already know – many people go online mostly for fun: On any given day, 53% of all the young adults ages 18-29 go online for no particular reason except to …
Thoughts From CampaignTech
I was happy to join social media professionals from across the U.S. in Washington DC last week at the 2011 CampaignTech Conference, put on by the good folks at Campaigns & Elections Magazine. As a columnist for the Canadian Edition of C & E, I was eager to attend for many reasons, including the chance …