In the political tech space, NationBuilder is a very popular platform for building around online mobilization. I have used NationBuilder on campaigns and have completed the “Certified Expert” course. So I have had a chance to explore tool and its capabilities. Because NationBuilder seems to be the “go to” platform for political and advocacy campaigns […]
4 Things You Need To Know About NationBuilder Read More »
In many ways, traditional campaigns haven’t changed in 30 years or more. Anyone who has ever run any kind of political campaign know that there are fairly consistent pillars of contemporary campaigns: brochures, signs, print/TV/radio ads, phone banks, canvassing and (more recently) digital. As an individual who advocates for a robust digital presence, I am
Traditional Campaigning Needs Scrutiny Read More »
As we get closer to municipal elections, I see more and more candidates jumping on Twitter to start conversations – and that’s awesome. I think it’s great that candidates are finally recognizing that they need to have those conversations online and reach a broader base of voters. What’s not so awesome is when candidates create
Get Hijacked Or Have Conversations Read More »
Twitter makes it easy to communicate with others. When someone mentions you in a tweet, with a click of one button, you can reply to that individual right from your phone. Unfortunately, many elected officials and other representatives in the online political space do not take advantage of this simple feature. A perfect example of
Be Like McDonald’s Read More »
Today is Election Day in Ontario, so it gives me a chance to assess the digital campaigns for all three of the major parties. Mark and I plan to discuss each campaign in greater detail on next week’s RootsCast, but I wanted to offer my general thoughts before the votes are cast. What I can
Wasted Opportunity Read More »
Late last week, the Ontario Liberals publicized a BuzzFeed post about their leader, Kathleen Wynne, entitled: The Top 20 Reasons Why Kathleen Wynne Rocks. For the uninitiated, BuzzFeed is a pop culture aggregator, posting daily lists and articles about cats, celebrities and everything in between.
A new report outlines online campaign strategies for smaller non-profit organizations.
Towards An Affordable Digital Campaign Read More »
For political campaigns, what you say is more important than merely where you say it.
The Message Matters More Than The Medium Read More »
A much greater number are using their smartphones to access existing social networks such as Twitter, Facebook, Google+ and various online news sites to keep informed on election news.
Go Where The Fish Are Read More »
I read in the Globe and Mail recently about a Pew Research study which confirms what most folks in the online advocacy and marketing works already know – many people go online mostly for fun: On any given day, 53% of all the young adults ages 18-29 go online for no particular reason except to
Your Real Opponent: Fun Read More »
