This Sunday is Mother’s Day, which provides an excellent opportunity to offer a rant of sorts about Moms, women and social media. I’m always shocked by the number of people who are surprised when I tell them if they want to access the real power base in social media, they should look to the ladies. […]
Moms Rule (On Social Media) Read More »
We thought we’d post a quick tutorial on posting links in your Facebook status updates. Many pages and profiles include the URL in the status update itself, which is not necessary. The video above video runs through how to delete the URL from the status update while keeping the link you want to post on
Facebook Page Tip: Posting URLs [Video] Read More »
With multiple news agencies reporting that Republican nominee candidate Newt Gingrich will be ending his bid for the White House in the next few days, I thought it timely to mention one particular aspect of his campaign I thought really succeeded: his Facebook Page. Regardless of what you think about his policies or positions, this
Newt: Thanks For The (Facebook) Memories Read More »
As someone who is in the online advocacy space, I can tell you I (very) often hear grousing from seasoned campaigners about social media. “Not an efficient way to get your message out”, says one. “It will never replace traditional door knocking or face-to-face voter contact” says another. My response: “Of course. Who said otherwise?”
Who Said Traditional Campaigns Are Dead? Read More »
If there is anything that accurately illustrates the ongoing trend of emphasizing visual elements online and in social media efforts, it is the recent purchase of Instagram by social media networking behemoth Facebook. While the buzz is largely around the purchase price of $1 Billion, it clearly demonstrates that Facebook is interested in your photos.
Visualize Your Message Read More »
If two of the most current political campaigns to take place in Canada are any indication, social media efforts in a political context still aren’t reaching their full potential in this country. Both the recently concluded NDP leadership race and the Alberta provincial election that got underway this week illustrate that while social media continues
Canadian Online Political Campaigns Need Work Read More »
Curation is a strong trend on the Internet right now. Rather than producing original content, individuals are curating and sharing content from a variety of sources. Evidence of this trend can be found within the explosive referral stats of social networks like Facebook and Twitter and new sites designed with curation in mind like Tumblr,
Optimize Your Campaign For Curation Read More »
The latest Internet sensation hit the general public last week when a video about Ugandan war criminal Joseph Kony produced by a not-for-profit outfit named Invisible Children caught the attention of the Internet in a big way – becoming the most viral video in history. I’m sure sure your Facebook, Twitter or RSS feed was
KONY2012: A Wasted Opportunity Read More »
Yesterday was International Women's Day. To mark the occasion, the Toronto Star's Heather Malilck took to her regular column to decry the state of women's rights. Specifically, she references the recent controversy involving bombastic conservative personality Rush Limbaugh: "American women are fighting a rearguard action for something as basic as birth control to be
Social Media + Rights of Women Read More »
You can’t go anywhere online without hearing about Pinterest. On buzz alone, the new hit on the block is red hot. It hit over 10 million visitors faster than any other social network or website) before it. Yours truly is around as well. And some users are finding that referral traffic to blogs and websites
Pinterest As A Campaign Tool? Read More »
