Grassroots Online built an interactive wine shop simulator that allowed users to make, brand, stock and locate their own wine shop anywhere in Ontario. They could choose the type of store, the kinds of wines they stocked and where in Ontario they would open the store.
The supporter could also promote their store on social media and have others “visit” and like the store on the website. The website included full Google Map API integration and an advocacy ask at the end of the process so suppo.