Video Podcast, Episode 2
Our latest podcast on politics and technology.
YouTube
The US Election Heats Up On YouTube
When the 2012 Presidential election is over, there will be books written about the technology being deployed by both sides. But one of the fascinating aspects is the online advertising space, particularly YouTube. The spots can be designed, cut and deployed in hours, not days or weeks. And as the election race heats up, we …
Great Video, But Your Point Is?
Ask any social media guru and they will tell you that video is a crucial component to any social media strategy. It is a familiar medium that is easily accessible and can tell a compelling story or send a powerful emotional message in 30 seconds. It also costs substantially less now to create a web …
KONY2012: A Wasted Opportunity
The latest Internet sensation hit the general public last week when a video about Ugandan war criminal Joseph Kony produced by a not-for-profit outfit named Invisible Children caught the attention of the Internet in a big way – becoming the most viral video in history. I’m sure sure your Facebook, Twitter or RSS feed was …
Pinterest As A Campaign Tool?
You can’t go anywhere online without hearing about Pinterest. On buzz alone, the new hit on the block is red hot. It hit over 10 million visitors faster than any other social network or website) before it. Yours truly is around as well. And some users are finding that referral traffic to blogs and websites …
I Admit It: TV Is Still Important In Elections
Read Write Web, a regular read here at Grassroots Online, has an interesting article on a new poll from Pew Research Center that tells us that voters still are not getting their election information from social media sources: “[T]he poll found that few of us are relying on Facebook, YouTube and Twitter for election information. …
Social Media Lessons From Election 41
Submitted for the June 2011 edition With the federal election now close to two weeks old, I’ve had some time to review the election campaign and what impact, if any, social media had on electoral politics in Canada. As someone who works in the field of social media, it was interesting to watch the fluctuations …
Video Made The Political Star
Submitted for the April 2011 edition Is your candidate ready for their close up? If not, they should be. Campaign videos – specifically videos made for YouTube, Vimeo and other video hosting sites on the Internet – are quickly becoming one of the most impactful tools in your campaign toolkit. Just as the first televised …