Canadians are some of the most active Facebook users in the world.
I read in the Globe and Mail recently about a Pew Research study which confirms what most folks in the online advocacy and marketing works already know – many people go online mostly for fun: On any given day, 53% of all the young adults ages 18-29 go online for no particular reason except to
One thing I often notice when spending time reading articles from social media “influencers” is the sheer volume of content they produce on a daily basis. Frankly, it can be rather intimidating for those new marketing or communicating via social media. “I simply don’t have the time to do that” is the comment I hear
Submitted for the April 2011 edition Is your candidate ready for their close up? If not, they should be. Campaign videos – specifically videos made for YouTube, Vimeo and other video hosting sites on the Internet – are quickly becoming one of the most impactful tools in your campaign toolkit. Just as the first televised