Long-time Mayor of Brampton Susan Fennell is in a tough campaign to be reelected. According to a poll conducted in the spring, Fennell is polling at around 18%, putting her in third place. One of the key reasons for this, observers say, is an expense controversy that has dogged Fennell for quite some time. In […]
If you have been reading this blog for any length of time, you know that I approach hashtag campaigns very cautiously, as I have talked about here and here. But recently I have started to rethink the utility of hashtag campaigns, primarily in the area of raising awareness. There is plenty of data to support
As we get closer to municipal elections, I see more and more candidates jumping on Twitter to start conversations – and that’s awesome. I think it’s great that candidates are finally recognizing that they need to have those conversations online and reach a broader base of voters. What’s not so awesome is when candidates create
Twitter makes it easy to communicate with others. When someone mentions you in a tweet, with a click of one button, you can reply to that individual right from your phone. Unfortunately, many elected officials and other representatives in the online political space do not take advantage of this simple feature. A perfect example of
Today is Election Day in Ontario, so it gives me a chance to assess the digital campaigns for all three of the major parties. Mark and I plan to discuss each campaign in greater detail on next week’s RootsCast, but I wanted to offer my general thoughts before the votes are cast. What I can
Late last week, the Ontario Liberals publicized a BuzzFeed post about their leader, Kathleen Wynne, entitled: The Top 20 Reasons Why Kathleen Wynne Rocks. For the uninitiated, BuzzFeed is a pop culture aggregator, posting daily lists and articles about cats, celebrities and everything in between.
As reported in the Wall Street Journal this week, a report from analytics company Twopcharts states that only 44 percent of Twitter users have ever sent out a tweet.
Every year, comScore releases their “Digital Future In Focus” report to offer some insight into how Canadians spend their time on the Internet. The 2014 edition can be found here and I recommend it as required reading for anyone who wanted to better understand how Canadians behave in the digital space and what the wider
In our recent episode of RootsCast, our weekly video podcast, a POLITICO article on a recent social media panel at the 2014 CPAC conference was discussed. Specifically, what advice both Facebook and Twitter were giving to GOP candidates and campaigns in order to increase engagement and (hopefully) voter support. One of the examples given by
Be prepared to respond to an attack on your brand.