5 Strategies For Managing Pressure Groups Online
Be prepared to respond to an attack on your brand.
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marketing
Four Lessons In Four Years Of Business
Some things we’ve learned over four years of being in business.
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Hashtags: The Double Edged Sword That Mostly Cuts You
The hashtag is a seductive proposition. Why would you not want to create a place on Twitter where like-minded people can discuss a particular issue and track what others are saying about it. Isn’t that the very definition of community? Isn’t that what social media is all about? Indeed, hashtags are a great want to
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Opportunities and Challenges with New Facebook Page Format
Originally published for our weekly newsletter. Click here to subscribe. The huge news out of Facebook this week is that the social network will be revamping their Pages to conform to the Timeline format that began rolling out to personal profiles back in September. Pages can move over to the Timeline format now, but
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What Jay-Z Can Teach You About Your Social Media Presence
I am a life-long fan of hip-hop music, so I’m always pleased when my musical tastes intersect with my professional life. I attended the Watch The Throne tour last night at Toronto’s Air Canada Centre, where hip-hop stars Kanye West and Jay-Z put on a great show in front of a sold out crowd. Watching
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Increasing Customer Loyalty Through Social Media
This article was published in Canadian Gaming Business, the Canadian gaming industry publication. The gaming industry is no stranger to cultivating customer loyalty. Through player’s club programs, comp policies and promotional campaigns, the gaming industry taught others how to secure and keep customers. But in a 2.0 world – where online social networks put the
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