Last week, Michigan-based Electablog reported that the campaign for Democratic candidate Steve Pestka had been buying likes for their campaign Facebook Page. The story was picked up by a number of tech-focused outlets, including Gizmodo. I sympathize with Pestka and his campaign team. In a competitive race, it is important to show “proof points” that […]
Should You Buy Your Likes? Read More »
Submitted for the June 2011 edition With the federal election now close to two weeks old, I’ve had some time to review the election campaign and what impact, if any, social media had on electoral politics in Canada. As someone who works in the field of social media, it was interesting to watch the fluctuations
Social Media Lessons From Election 41 Read More »
In one of our recent newsletters, we looked at data from the US and UK elections, which demonstrated that social media was fairly accurate in determining electoral outcomes: if you had more likes or followers, you usually had more votes as well. In looking over the outcome of the Monday’s vote, it appears that Twitter
Can Social Media Predict Electoral Outcomes? Read More »
