Should You Buy Your Likes?

Last week, Michigan-based Electablog reported that the campaign for Democratic candidate Steve Pestka had been buying likes for their campaign Facebook Page. The story was picked up by a number of tech-focused outlets, including Gizmodo. I sympathize with Pestka and his campaign team. In a competitive race, it is important to show “proof points” that

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Visualize Your Message

If there is anything that accurately illustrates the ongoing trend of emphasizing visual elements online and in social media efforts, it is the recent purchase of Instagram by social media networking behemoth Facebook. While the buzz is largely around the purchase price of $1 Billion, it clearly demonstrates that Facebook is interested in your photos.

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Why I Heart Social Media

This being Valentine’s Day and all, I thought it would be a good opportunity to discuss why exactly I love what we do here at Grassroots Online. It might seem obvious that everyone in this industry would love everything about social media, but that isn’t always the case. In fact, as anyone who has incorporated

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