In the lead-up to the 2010 US mid-term elections, Facebook unveiled U.S. Politics On Facebook, a Page where Facebook itself could highlight the innovative or interesting tactics campaigns were taking to maximize the utility of the social network. This week, Facebook posted 7 tips for aspiring politicians on how best to use Facebook to engage […]
Facebook Offers Tips For Politicians Read More »
Image courtesy of J. Reed. Not a good week for US fast food chain Chick-Fil-A. After the company's President, Dan Kathy, made comments about being against gay marriage, he probably didn't anticipate the drubbing his company would take on the Internet. The Chick-Fil-A Facebook Page has since been hammered by those offended by Cathy's remarks,
Chick-Fil-A Gets Cooked Read More »
There is no question that the most coveted members of any online community are the "sharers". These are the folks who engage with you and/or your organization on a regular basis. They also drive the metrics that are so coveted in the social media space: likes, mentions, shares, comments. But a study of over
Study: Lurkers Are The Silent Majority Read More »
Last week, Michigan-based Electablog reported that the campaign for Democratic candidate Steve Pestka had been buying likes for their campaign Facebook Page. The story was picked up by a number of tech-focused outlets, including Gizmodo. I sympathize with Pestka and his campaign team. In a competitive race, it is important to show “proof points” that
Should You Buy Your Likes? Read More »
With multiple news agencies reporting that Republican nominee candidate Newt Gingrich will be ending his bid for the White House in the next few days, I thought it timely to mention one particular aspect of his campaign I thought really succeeded: his Facebook Page. Regardless of what you think about his policies or positions, this
Newt: Thanks For The (Facebook) Memories Read More »
If there is anything that accurately illustrates the ongoing trend of emphasizing visual elements online and in social media efforts, it is the recent purchase of Instagram by social media networking behemoth Facebook. While the buzz is largely around the purchase price of $1 Billion, it clearly demonstrates that Facebook is interested in your photos.
Visualize Your Message Read More »
Originally published for our weekly newsletter. Click here to subscribe. The huge news out of Facebook this week is that the social network will be revamping their Pages to conform to the Timeline format that began rolling out to personal profiles back in September. Pages can move over to the Timeline format now, but
Opportunities and Challenges with New Facebook Page Format Read More »
This being Valentine’s Day and all, I thought it would be a good opportunity to discuss why exactly I love what we do here at Grassroots Online. It might seem obvious that everyone in this industry would love everything about social media, but that isn’t always the case. In fact, as anyone who has incorporated
Why I Heart Social Media Read More »
Read Write Web, a regular read here at Grassroots Online, has an interesting article on a new poll from Pew Research Center that tells us that voters still are not getting their election information from social media sources: “[T]he poll found that few of us are relying on Facebook, YouTube and Twitter for election information.
I Admit It: TV Is Still Important In Elections Read More »
At the risk of offending many of my friends, colleagues and even clients, I’d like to go on a bit of a rant. Please stop auto-posting your thoughts, comments and links to all of your social media accounts. Please. Stop it now. I know how hard it is to manage and maintain all of you
4 Reasons To Stop Auto Posting Your Content Read More »
