Be prepared to respond to an attack on your brand.
Communications professionals still see Twitter as a distraction. But it is an essential skill.
Image courtesy of J. Reed. Not a good week for US fast food chain Chick-Fil-A. After the company's President, Dan Kathy, made comments about being against gay marriage, he probably didn't anticipate the drubbing his company would take on the Internet. The Chick-Fil-A Facebook Page has since been hammered by those offended by Cathy's remarks, …