In many ways, traditional campaigns haven’t changed in 30 years or more. Anyone who has ever run any kind of political campaign know that there are fairly consistent pillars of contemporary campaigns: brochures, signs, print/TV/radio ads, phone banks, canvassing and (more recently) digital. As an individual who advocates for a robust digital presence, I am […]
Traditional Campaigning Needs Scrutiny Read More »
If you have been reading this blog for any length of time, you know that I approach hashtag campaigns very cautiously, as I have talked about here and here. But recently I have started to rethink the utility of hashtag campaigns, primarily in the area of raising awareness. There is plenty of data to support
Rethinking Hashtag Campaigns Read More »
As we get closer to municipal elections, I see more and more candidates jumping on Twitter to start conversations – and that’s awesome. I think it’s great that candidates are finally recognizing that they need to have those conversations online and reach a broader base of voters. What’s not so awesome is when candidates create
Get Hijacked Or Have Conversations Read More »
Late last week, the Ontario Liberals publicized a BuzzFeed post about their leader, Kathleen Wynne, entitled: The Top 20 Reasons Why Kathleen Wynne Rocks. For the uninitiated, BuzzFeed is a pop culture aggregator, posting daily lists and articles about cats, celebrities and everything in between.
I recently met with a sitting Member of Parliament (who shall remain nameless) to discuss his social media operations. The MP in question wanted me to provide some advice to him and his staff on how best to engage their local constituents in the online space. While I will list out the advice I offered
5 Tactics For Elected Officials Read More »
A web address is an important decision for your campaign.
4 Rules For Choosing A Campaign URL Read More »
Our latest podcast on politics and technology.
Video Podcast, Episode 2 Read More »
Communications professionals still see Twitter as a distraction. But it is an essential skill.
Twitter Is An Essential Skill Read More »
Curation is a strong trend on the Internet right now. Rather than producing original content, individuals are curating and sharing content from a variety of sources. Evidence of this trend can be found within the explosive referral stats of social networks like Facebook and Twitter and new sites designed with curation in mind like Tumblr,
Optimize Your Campaign For Curation Read More »
Read Write Web, a regular read here at Grassroots Online, has an interesting article on a new poll from Pew Research Center that tells us that voters still are not getting their election information from social media sources: “[T]he poll found that few of us are relying on Facebook, YouTube and Twitter for election information.
I Admit It: TV Is Still Important In Elections Read More »
