In the political tech space, NationBuilder is a very popular platform for building around online mobilization. I have used NationBuilder on campaigns and have completed the “Certified Expert” course. So I have had a chance to explore tool and its capabilities. Because NationBuilder seems to be the “go to” platform for political and advocacy campaigns […]
4 Things You Need To Know About NationBuilder Read More »
In many ways, traditional campaigns haven’t changed in 30 years or more. Anyone who has ever run any kind of political campaign know that there are fairly consistent pillars of contemporary campaigns: brochures, signs, print/TV/radio ads, phone banks, canvassing and (more recently) digital. As an individual who advocates for a robust digital presence, I am
Traditional Campaigning Needs Scrutiny Read More »
If you have been reading this blog for any length of time, you know that I approach hashtag campaigns very cautiously, as I have talked about here and here. But recently I have started to rethink the utility of hashtag campaigns, primarily in the area of raising awareness. There is plenty of data to support
Rethinking Hashtag Campaigns Read More »
Today is Election Day in Ontario, so it gives me a chance to assess the digital campaigns for all three of the major parties. Mark and I plan to discuss each campaign in greater detail on next week’s RootsCast, but I wanted to offer my general thoughts before the votes are cast. What I can
Wasted Opportunity Read More »
Late last week, the Ontario Liberals publicized a BuzzFeed post about their leader, Kathleen Wynne, entitled: The Top 20 Reasons Why Kathleen Wynne Rocks. For the uninitiated, BuzzFeed is a pop culture aggregator, posting daily lists and articles about cats, celebrities and everything in between.
A web address is an important decision for your campaign.
4 Rules For Choosing A Campaign URL Read More »
Be prepared to respond to an attack on your brand.
5 Strategies For Managing Pressure Groups Online Read More »
Start thinking about the many ways you can measure the progress of your digital campaign.
Adopting An Analytics State Of Mind Read More »
Being fluent in the same experiences and norms that voters hold isn’t a cute political tactic.
Lack Of Tech Prowess Is A Symptom Of A Wider Problem Read More »
Ask any social media guru and they will tell you that video is a crucial component to any social media strategy. It is a familiar medium that is easily accessible and can tell a compelling story or send a powerful emotional message in 30 seconds. It also costs substantially less now to create a web
Great Video, But Your Point Is? Read More »
