If you have been reading this blog for any length of time, you know that I approach hashtag campaigns very cautiously, as I have talked about here and here. But recently I have started to rethink the utility of hashtag campaigns, primarily in the area of raising awareness. There is plenty of data to support […]
Rethinking Hashtag Campaigns Read More »
I recently met with a sitting Member of Parliament (who shall remain nameless) to discuss his social media operations. The MP in question wanted me to provide some advice to him and his staff on how best to engage their local constituents in the online space. While I will list out the advice I offered
5 Tactics For Elected Officials Read More »
If your video looks like this one, you need to throw it in the trash bin and start again.
If Your Video Looks Like This, Please Stop Read More »
10 ways aspiring politicians should act on Twitter.
10 Ways Politicians Should Behave On Twitter Read More »
Being fluent in the same experiences and norms that voters hold isn’t a cute political tactic.
Lack Of Tech Prowess Is A Symptom Of A Wider Problem Read More »
You can’t go anywhere online without hearing about Pinterest. On buzz alone, the new hit on the block is red hot. It hit over 10 million visitors faster than any other social network or website) before it. Yours truly is around as well. And some users are finding that referral traffic to blogs and websites
Pinterest As A Campaign Tool? Read More »
