Where we offer our thoughts and analysis on technology, public affairs and advocacy.

5 Tactics For Elected Officials

I recently met with a sitting Member of Parliament (who shall remain nameless) to discuss his social media operations. The MP in question wanted me to provide some advice to him and his staff on how best to engage their local constituents in the online space. While I will list out the advice I offered

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What You Need To Know About Heartbleed

This week, a major security bug called “Heartbleed” was revealed. It is being called “one of the biggest security threats the Internet has ever seen” and has affected many of the biggest sites on the web. Here is a quick summary of what Heartbleed is all about and what you can do to protect yourself.

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2014 April Fools Roundup

People do a lot of silly things on the Internet to celebrate April Fools Day each year. In fact, we here at Grassroots Online do not launch anything into the world on April 1st, lest the product in question gets mixed up with all of the other madness that pops up online. The tech industry

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Report: Canadians Going Mobile Online

Every year, comScore releases their “Digital Future In Focus” report to offer some insight into how Canadians spend their time on the Internet. The 2014 edition can be found here and I recommend it as required reading for anyone who wanted to better understand how Canadians behave in the digital space and what the wider

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Facebook Reach: Pay To Play

If your organization or campaign runs a Facebook Page, it looks like the only way to reach your audience is to pay for ads. The truth around how much of your audience can be reached organically (through just posting the content, likes, comments and shares) has been a topic of substantial debate amongst page administrators,

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New Tools For Twitter Users

Twitter users can expect to see a few new changes on their feeds, which provide more options for regular users of the microblogging platform. Earlier this week, Twitter announced that users can now post up to four photos in each Tweet. In addition, the new changes will allow users to tag up to 10 other

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Barack Obama Goes Between Two Ferns

Over the past few years, I’ve been talking about video and using it effectively to drive people to do things on the web. I’ve never found anything extremely interesting that drives me to do something using video, well not as interesting as what I’m about to write about in this post. This week as usual

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