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The latest opinion and analysis on technology, public affairs, and advocacy.
Lessons Learned From 2.2 Million Emails
I read with interest a post by my email client of choice, Campaign Monitor, who published some figures after conducting an analysis of 2.2 million emails sent by clients from a variety of industries and countries. Anyone who spends the time to crafting emails to send to a target audience – from newsletters to fundraising
4 Rules For Choosing A Campaign URL
A web address is an important decision for your campaign.
Best Way To Handle Online Bullies: Confront Them
Don’t try to change the world, stand up and be counted.
5 Strategies For Managing Pressure Groups Online
Be prepared to respond to an attack on your brand.