I am a life-long fan of hip-hop music, so I’m always pleased when my musical tastes intersect with my professional life. I attended the Watch The Throne tour last night at Toronto’s Air Canada Centre, where hip-hop stars Kanye West and Jay-Z put on a great show in front of a sold out crowd. Watching […]
What Jay-Z Can Teach You About Your Social Media Presence Read More »
Like many others, I was excited to try out Google’s new social network, Google+. I had tried out Google Buzz and Google Wave before Google got rid of both of the services. The early word was that Google had used those two services as a beta test for the more refined Google+. Initially, once I
Google+ Is Great, But Is It Needed? Read More »
I was happy to join social media professionals from across the U.S. in Washington DC last week at the 2011 CampaignTech Conference, put on by the good folks at Campaigns & Elections Magazine. As a columnist for the Canadian Edition of C & E, I was eager to attend for many reasons, including the chance
Thoughts From CampaignTech Read More »
Calgary mayor and social media aficionado Naheed Nenshi has found himself in the news for his responses on Twitter. Wonder why elected officials are skittish about social media? Wonder no longer.
If It Can Happen To Naheed Nenshi…. Read More »
How could I not include that title? When will such headline stars ever align again? As you likely have heard, NY Democratic Congressman Anthony Weiner admitted yesterday that he was indeed send out the near-naked photos of himself via his Twitter account and that his account was not hacked. Of course, Mr. Weiner’s substantial discomfort
How Not To Be A Weiner Read More »
Submitted for the June 2011 edition With the federal election now close to two weeks old, I’ve had some time to review the election campaign and what impact, if any, social media had on electoral politics in Canada. As someone who works in the field of social media, it was interesting to watch the fluctuations
Social Media Lessons From Election 41 Read More »
In one of our recent newsletters, we looked at data from the US and UK elections, which demonstrated that social media was fairly accurate in determining electoral outcomes: if you had more likes or followers, you usually had more votes as well. In looking over the outcome of the Monday’s vote, it appears that Twitter
Can Social Media Predict Electoral Outcomes? Read More »
This article was published in Canadian Gaming Business, the Canadian gaming industry publication. The gaming industry is no stranger to cultivating customer loyalty. Through player’s club programs, comp policies and promotional campaigns, the gaming industry taught others how to secure and keep customers. But in a 2.0 world – where online social networks put the
Increasing Customer Loyalty Through Social Media Read More »
Since Canada’s 41st election started, one of the main topics of discussion has been Twitter and its role in the campaign. There have been boatloads of articles written on how the parties are using Twitter, who’s winning and who’s losing. The current electoral contest has even been called the first “Twitter election”. I’m admittedly a
Overblown Twitter Hype In The 41st Election Read More »
Submitted for the April 2011 edition Is your candidate ready for their close up? If not, they should be. Campaign videos – specifically videos made for YouTube, Vimeo and other video hosting sites on the Internet – are quickly becoming one of the most impactful tools in your campaign toolkit. Just as the first televised
Video Made The Political Star Read More »
