Submitted for Fall 2011 edition Humans by nature are inherently competitive.   At some level, we all love to play, compete and win.    If you need proof, the top professional sports leagues in North America (NFL, MLB, NBA, NHL and MLS) brought in just under $200B USD in revenue last year ...Read More »

Submitted for the June 2011 edition With the federal election now close to two weeks old, I've had some time to review the election campaign and what impact, if any, social media had on electoral politics in Canada. As someone who works in the field of social media, it was interesting ...Read More »

This article was published in Canadian Gaming Business, the Canadian gaming industry publication. The gaming industry is no stranger to cultivating customer loyalty. Through player’s club programs, comp policies and promotional campaigns, the gaming industry taught others how to secure and keep customers. But in a 2.0 ...Read More »

Submitted for the April 2011 edition Is your candidate ready for their close up? If not, they should be. Campaign videos – specifically videos made for YouTube, Vimeo and other video hosting sites on the Internet – are quickly becoming one of the most impactful tools in your campaign ...Read More »

Submitted for: Fall 2010 Edition Two municipal races that took place this month are driving discussion on the role that social media and technology plays in modern campaigns.   According to a few breathless advocates, social media was primarily responsible for getting the new Mayor of Calgary, Naheed Nenshi, ...Read More »

Submitted for: Summer 2010 Edition In the last few election cycles here in Canada, social media has played a larger role in how campaigns present themselves to voters.  While online campaigning was seen in the middle part of the decade as a stunt or an interesting footnote to be mentioned ...Read More »